Ayojak Redesign.

Recently, I redesigned the identity, website and web app of Ayojak. Ayojak deals with Online Event Organization and is currently focused on Indian market.

The symbol represents a spotlight commonly used in events. Also, it means giving importance to the customer’s needs. It also makes an abstract A.

The main homepage has been designed keeping simplicity in mind. Ayojak has 4 different products and they are portrayed in each slide. We’ve incorporated an intuitive Login/Signup box which pops up on hover in the navigation bar. 

Design of Ticketing product page.

Pricing page:

Inside App Design:

Santosh (Founder of Ayojak) and I went through several brainstorming sessions to simplify the UX of Ayojak. Ayojak has lotsa options for seasoned user but the problem was to make it an easy system for the first time user so that he can easily publish his first event without any hassle. So, we created two modes where in one, the user has to input the bare necessities to publish an event while the other has more options. The user can switch between the two modes to publish his event. We simplified the visual style to keep the elements clean and clear.

Event page design for Social Meets product:

You can see the site and app live at www.ayojak.com

©2011 Saawan.